Sunday, March 30, 2008

Listen UP!

So today I'm just sitting at home, veggin' out, watching the TV -- when all of a sudden I see a commercial for Listen Up, the personal sound amplifier. If you have not seen this add, find a way to watch it: like clicking here , because it's hilarious. So this device is essentially a walkman-style hearing aid. However to increase the target audience Listen Up has come up with a broad range of uses such as listening to your kids on the playground, hearing the birds chirp, listening for prey while hunting. OR my personal favorite "Listen in on people talking about you at the gym" (at which point the ad shows a middle age man lifting weights and listening to girls saying "Oh, he's hot!")

OR you could "hear everything in church." For this usage of the Listen Up device, the ad shows 2 elderly people calmly sitting in church holding their listen up walkman-like-box up in the air smiling contently while people pretend to not be starring at the old people with their hands in the air.

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